To the average marketing professional, product extensions and plus boxes are an essential tool in site management and product promotion. Moreover, the advent of GoogleAd extensions has recently become an essential part of any company’s paid search strategy. So why should companies invest in this approach specifically?
In a nutshell, Google Adword extensions provide extra information that expands any ad so it takes up more space and creates more of a presence on Google search pages; therefore assisting higher rankings and catching the eye of the target audience, away from your competitors.
Back in November 2009, Sitelinks launched a new model giving Adwords advertisers the chance to provide four additional content links and therefore reaching a wider ranging audience. With a possibility of six additional links to now provide on the bottom of your ad page, the advantages increase as this facilitates the ability to feature more products, offers and selling points as well as creating more of a presence. This in turn provides more of an eye catching, marketing dream of a site which ultimately gains more control for the advertiser regarding search results and that all important Google ranking of top three slot on the first page in searches.
One such success story is ‘Bogato Bistro’ , New York who have seen direct results very quickly as result of using Google Adwords. Restaurant owners George and Farid claim:
“ As a restaurant providing Latin and Columbian food we wanted to raise awareness of the culture and lifestyle to go with our restaurant and Google Ads assisted by allowing us to promote ourselves via an even playing field using keywords in our ads to attract custom. We are now up there on Google next to some of the best restaurants in the world and have seen a 10-12% increase in our business as a direct result”.
© Tess Egerton 2013